So, yesterday I gave you all an update on the absolute drubbing the House of Mouse is taking, in the streaming world, the theater business, and their stock price.

Disney is circling the drain in every metric, and it’s no Woke wonder. The situation is so dire, one of their major stockholders has has enough, popped back into Iger field of vision like a nightmare phantom, and is angling to take over majority seats on Disney’s board so he can call the shots.

We all know Disney brought this on themselves repeatedly. Every single time you thought “Could they be any dumber/ruin something any worse/ destroy a much loved franchise any quicker?” Damned if they didn’t manage it again and twice as painfully. Grinding your cherished childhood memories into dust, while spitting on them for good measure.

It’s a shame that this survey wasn’t available for the virtue signalers in charge of Disney, but, then again, the point of being Woke is to tell YOU – the knuckle dragging Luddite – what to think. Not for them to be schooled about their business being required to do no telling you anything other than a good story.

Consumers Are Less Interested in Brands Taking Stances on Sociopolitical Issues, Survey Finds

Consumers’ desire for companies to weigh in on current events and sociopolitical topics has fallen as brands such as Bud Light increasingly find themselves caught in the culture war crossfire, according to new research conducted by Gallup and Bentley University.

Forty-one percent of Americans say businesses in general should take stances on current events, down from 48% last year, with declines found across age and ethnic groups, according to the survey.

The second annual Bentley-Gallup Business in Society Report surveyed 5,458 Americans ages 18 and older, weighted to represent the overall U.S. population, between May 8 and May 15, while the backlash to a Bud Light promotion with transgender influencer Dylan Mulvaney was still going strong.

Below the top line, however, the survey’s findings illustrate the increasing complexity that marketers face in navigating a divided society. They also hint at opportunities for businesses to meet consumers’ growing demands in other areas, experts say.

The Wall Street Journal says consumers are “less interested” in hearing from companies, but I think that’s too tepid a phrase.

The vast majority of everyday Americans weren’t interested at all in hearing about any given company’s stand on whatever, and we’re damned sure sick and frickin’ tired of hearing from companies now, because…WHO ASKED THEM TO BEGIN WITH?

…“You need to have a very thoughtful approach to speaking out, because what’s happening right now, in this moment, is when you speak out you may be entering into a culture war,” Clark said. “We have red and blue states; are we going to have red and blue companies?”

The declining consumer interest in brand activism in Gallup’s survey was driven largely by self-described Democrats. Sixty-two percent of Democrats told researchers that brands should speak out, down from 75% last year. Thirty-six percent of independents said the same, down from 40% a year earlier, as did 17% of Republicans, down from 18%.

“You may be entering into a CULTURE war.”

Yeah. You MAY. If people are happy with American flags, frogs, and farts, substituting a garish caricature of a woman in the person of a serial surgery addicted manic male of the species, and pretending that was cool could well start a culture war. You’d be in the middle of something you started – it wasn’t the American flag crowd’s fault.

That’s bad for business.

Like Oreo cookies somehow tying in with a gay guy coming out to his grandmother. I used to love pumpkin spice Oreos, but ew. Haven’t bought any and never will again. I can make my own.

Gillette razors lecturing me about toxic masculinity.

No one ever sticks up for “toxic masculinity” anymore, but they sure squawk for it to rescue them.

We don’t buy their crap either.

The list, sadly, is long and undistinguished of businesses that have chosen to lecture us instead of sell me the sharpest razor, the freshest cookie, the tastiest beer, or the funniest movie they can make – and all with pride that it’s the BEST product they can produce.

If I have to be lectured to change my ways to suit a business’s standards, I guess I’m not worthy enough to purchase such sacred goods, and that’s where the calculus breaks down in their equation.

They need me…us…our dollars.

Survey says?

We are doing a fine job of proving we can do just peachy without them.