Levis isn't a big surprise in the World of Woke but Kohl's...

(AP Photo/Eric Risberg, File)

The newest retailer to draw ire from customers over entering Woke World is Kohl’s, the department store chain based in Wisconsin, America’s heartland. Some marketing genius thought that selling LGBTQ-themed onesies for 3 month old babies was a good idea. Customers thought differently.

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The hashtag #BOYCOTTKOHLS surfaced online when tweets were posted about the Pride onesies for 3 month old babies. For $9.99, your favorite 3 month old can wear your vanity activist message.

This is interesting – a video was taken down because of alleged hate speech yet it was only reading the Pride merchandise text on children’s clothing. Is that hate speech?

It’s hard to keep up with the rules these days. What isn’t hard to keep up with, though, is the outrage and frustration coming from parents when they take their children into stores and have to field questions from youngsters about the meaning of Pride month and what gay means. Pride month celebrations are nothing new. It’s pretty much accepted by most people unless something really obnoxious happens. What has happened with retailers is that they are trying to keep up with what they think customers want and instead end up going overboard.

In the LGBTQ world, Pride month events have been going on for many years. After years of acceptance from most corners of society, the activist gay community is helping to normalize the sexualization of children. The push to trans our children doesn’t help anything, either. It is vanity on the part of the adults in their lives that causes an adult to support and even encourage young children to act out in sexual ways. They are pushing the political agenda of the adults in their lives and that is not normal at all. Babies and young children are not billboards for progressive activism.

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They included a shirt with Minnie Mouse ears over a rainbow-colored flag and the words: “Belong, believe, be proud” and another with “Ask me my pronouns.”

Do we really want to ask Minnie Mouse about pronouns? Please. Yes, Disney is trying to out-woke itself these days but do parents have to deal with that in the middle of a department store?

The onesie is marked down. Is demand off and the price was lowered to move the merchandise?

The onesie, which shows cartoon figures carrying a rainbow-colored flag, is currently half-priced at $9.99.

The Kohl’s listing says: “Celebrate the joy that comes from living authentically and unapologetically during Pride month and all year long with this Baby Sonoma Community® Pride Bodysuit Set.”

The gay pride movement was moving into the mainstream and then things took a turn. When activists began trying to draw in children, then that was too far. Sexualizing children is perverted.

Did Kohl miss what is happening to Bud Light and Target? Companies that do not respect its customers and those that target children with inappropriate merchandise are being boycotted. And, for once, boycotts by conservatives are holding together and are effective. Bud Light may never recover and Target’s market share has lost billions in value. Companies are being forced to pay attention to both sides of the argument, whether they want to or not. Otherwise, they will feel it in the bottom line.

Bud Light thought it would appeal to a younger demographic by using a twenty-something male who used TikTok to document a year’s journey into dressing and acting like a pre-teen girl. Now Dylan Mulvaney appears to be coming out as a straight guy who wants to have sex with a woman or is a lesbian or something. I really have no idea what he is saying. He admits his own confusion by saying that over the past ten years he has gone from gay to queer to non-binary to trans.

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WTH?

Is Bud Light happy that it tanked its business over falling for this person’s grift? All because of the transgender trend and how it is almost a fad now with progressives. Objections are not tolerated. Until now. Now businesses have to listen to grown-ups. It’s time to face mental illness head-on.

Levi Strauss posted a video of a new ad campaign using transgender models. This company is no stranger to woke politics so it is not as surprising as the misstep by Kohl’s.

At least it’s adults in this ad.

I don’t care if adults want to wear their politics on their clothing. I don’t care if adult men dress as women or adult women as men. However, I do care when children are involved. Leave them alone. Let kids be kids. Rainbows and slogans about love don’t bother most people. Turning a child’s t-shirt or a onesie into a billboard is a bridge too far. As a consumer, we have the power of the pocketbook to make our opinions known. Just ask Bud Light or Target. Kohl’s is next to find out the hard way. Conservatives are finally making a difference.

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Ed Morrissey 10:00 PM | November 22, 2024
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