A little more than a week ago, Robby Starbuck released his latest video on X about a major corporation supporting the DEI agenda. This time his target was Toyota, one of the world's largest automakers, Toyota. Here's the clip:

It’s time to expose Toyota.@Toyota has been one of the most trusted brands in America but they’ve gone totally woke.

Here’s some of what we found:

• Toyota sponsored a drag queen program at a summer camp for kids identifying as LGBTQ+.

• Toyota opposes laws that ban sex… pic.twitter.com/bmcWPftjT4

— Robby Starbuck (@robbystarbuck) September 26, 2024

In case you don't want to watch all of that, here's his summary of what he found.

• Toyota sponsored a drag queen program at a summer camp for kids identifying as LGBTQ+. 
• Toyota opposes laws that ban sex changes for kids and funds groups who work to make sex changes legal for children and they worked with the @HRC
  
•  to oppose these laws.
• Toyota openly supports “the equality act" which would allow men into girl’s bathrooms, sports and locker-rooms.
• Toyota funded the @HRC’s Time To Thrive Summit where they worked with the largest teachers union to push gender ideology into elementary schools.
• Donated to the HRC, the Trevor Project, Dallas Resource Center and Los Angeles LGBT Center and the Workplace Equality Summit — All supporters of child transitions. The Trevor Project features chat rooms where adults have been caught talking to kids about sexual kinks, how to transition, masturbation and more. They also have a quick exit feature to wipe the browser and hide the website from parents.  
  

In case you've missed it, Starbuck has released a whole string of these videos pointing out the policies of various companies including Ford, Harley Davidson, Best Buy, John Deere, Lowe's and others. In each case, once these companies had their far left commitments exposed to a wider audience they decide to back off. And that's exactly what happened in this case.

Toyota Motor Corp., will refocus DEI programs and halt sponsorship of LGBTQ events, citing “a highly politicized discussion” around corporate commitments to diversity, equity and inclusion.

The Japanese carmaker told employees it will also end participation in notable rankings by LGBTQ advocacy group the Human Rights Campaign and other corporate culture surveys. The company will “narrow our community activities to align with STEM education and workforce readiness,” it said in a memo Thursday to its 50,000 US employees and 1,500 dealers.

Toyota claimed that Starbuck's video only generated about 30 calls and described the impact as "negligible." If so, why are they backtracking? And why are they doing it just a week after the video got traction? So far as I can tell, Toyota has not claimed the timing of this decision was just a coincidence so their decision to downplay it seems odd.

In any case, Starbuck praised the company for the decision. He wrote, "I have to give the executives credit for taking this unifying action. It’s not easy to do but they’re preparing their business for future success by adopting corporate neutrality. The companies who adopt neutrality will win the future because they don’t violate the core beliefs of the consumers they rely on."

Here's his full reaction:

Huge news: Last week we exposed @Toyota + @Lexus for going woke and now just one week later they’re announcing BIG changes!

Some highlights:

• No more involvement in pride parades, pride events or LGBTQ children’s summer camps.

• They will not participate in the @HRC’s woke… pic.twitter.com/eUp3aBT4wV

— Robby Starbuck (@robbystarbuck) October 3, 2024

Starbuck deserves credit for forcing these companies' hands on the DEI stuff, but it also seems that many of them were probably ready to jump off this bandwagon. As with other leftist fads, corporate DEI had its moment and now the zeitgeist has changed.