Developer to open anti-Trump, social justice hotel in Washington, DC next year

Bloomberg reports a group called Eaton Workshop will be opening a 209-room anti-Trump hotel in Washington, DC next year. The decor will be resistance-themed art installations and the hotel will also provide free lectures on social justice issues:

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The first thing you’ll see when you walk into Eaton Workshop, a hotel opening in late spring 2018 in Washington, is a custom-commissioned video art installation by AJ Schnack, shown on a series of vintage-style television screens. All day long, it’ll broadcast a montage of footage from the presidential elections of 2012 and 2016 that’s built around one pointed question: How did our country get where it is today?…

Among the Washington location’s programming signatures will be a sort of TED talk series driven by the liberal agenda, consisting of fireside chats and rooftop lectures that Lo hopes will be free, open to the public, and streamable as Eaton-branded podcasts. Then comes the art program, which—aside from the political statement piece at check-in—will include commissions from at least a half-dozen up-and-coming local artists and a street-facing exhibition window curated in partnership with local museums and institutions. A co-working space will prioritize memberships for progressive startups, activists, and artists, while a wellness program will offer “inner-health-focused treatments” such as Reiki and sound baths, rather than facials and massages. (Some of these features will roll out a few months after the hotel opens.)…

A guest who does nothing other than check in, sleep atop Eaton’s organic mattresses, and check out will still have a sense of the hotel’s mission, says Lo. “We plan to have new ideas in the minibar—an activist toolkit, for example, that includes sheets with information to help you call your congresspeople. And if we’d been open during this year’s Women’s March, I could have seen us putting poster boards and markers in the rooms!”

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This sounds absolutely Orwellian to me, but the creator of the hotel says the intent is to appeal specifically to a “woke” crowd, which means she’s intentionally rejecting the business of more moderate and conservative customers.

If the hotel operates on the principles it espouses, it presumably won’t be cheap to stay there. It will be interesting to see who the maids at Eaton Workshop are and how much they make per hour. Under a law passed last year, DC’s minimum wage won’t reach $15 per hour until 2020. Surely the woke hotel which opens next year won’t wait. It will offer all employees, including dishwashers, maids and other low-level staff, $15 from the start. To do anything less would be hypocrisy.

Honestly, this all makes perfect sense. One of the most reliable principles in any business is ‘Give the people what they want.’ When it comes to progressives, what they increasingly want is a world where it’s possible to never feel threatened by dangerous opinions from people they disagree with. When conservatives are invited to speak on college campuses, progressives demand they be given a safe space. Why should the post-college world be any different? Why leave the progressive bubble if a safe-space-hotel is available to accommodate all your intersectional needs? This is a terrible idea whose time has clearly come.

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Ed Morrissey 12:40 PM | November 21, 2024
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David Strom 11:20 AM | November 21, 2024
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