As we announced earlier this morning, today is the day when Ed Morrissey’s new book, Going Red: The Two Million Voters Who Will Elect the Next President — and How Conservatives Can Win Them, went on sale. (Order yours at the link!) As part of the effort to get folks onboard with this strategy guide to GOP victory in November, Ed showed up today on Morning Joe to answer some questions and explain how a relative handful of counties in a few states will most likely decide the fate of the nation for the next four years.

In case you missed it, here’s the video, courtesy of our friend Jeff Dunetz.

(Pay no attention to Ed’s new beard. He’s just trying to invoke some of that alternate universe Spock magic.)

At the link you can also order the audio version of the book (there’s a sample here) as well as the e-version. I’ve already read it and can tell you that everyone who wants to be involved in a conservative victory this year should do the same. (That goes for the candidates as well.)

Best of luck, Ed!