“Feminism was established so as to allow unattractive women access to the mainstream of society”. A cheeky quote from the late Rush Limbaugh that easily applies to the hysterical (in more than one way) article in The Guardian warning everyone about the dangerous rise of thin, fertile, Republican women.

A crop of conservative personalities such as Brett Cooper and Candace Owens, and outlets like Evie, are convincing young women of a gender-essentialist worldview. (snip)

Now, there are the beginnings of an organized effort to create a similar alternative rightwing media ecosystem targeting young female US audiences – one of the few demographics that has, until now, leaned substantially Democratic.

This new “womanosphere” includes Cooper’s channel as well as lifestyle magazines like the Conservateur and Evie, Candace Owens’s Club Candace, Alex Clark’s Maha (“Make America Healthy Again”) talkshow Culture Apothecary, conservative Christian influencer Allie Beth Stuckey’s Relatable, and swimmer turned anti-transgender activist Riley Gaines’s podcast Gaines For Girls. Draw the circle a bit wider and you get the “tradwives” posting homemaking content on Instagram, the edgelord It Girls of Red Scare, and “femcel” influencers positioning themselves as the female answer to Tate...