The New York Times and the Democrats believe they have found the secret sauce. 

If only they could find the right "bro" as an alternative to Joe Rogan, they could seduce young men back into the Democratic Party fold. 

It's all about the messaging and the messenger. Line up all the right celebrities, throw a couple of million at Oprah, get Taylor Swift to make a half-hearted endorsement in between shots at NFL games, and the election would be in the bag. Only in 2024, they didn't have a good alternative to Joe Rogan--Call Her Daddy just didn't cut it with the men for some reason. 

Dylan Mulvaney liked it, though. But the Democrats forgot to recruit enough bros. Harry Sisson wasn't enough, surprisingly. 

https://t.co/bLQUB86bhI pic.twitter.com/b3WQxlxdUA

— Catturd ™ (@catturd2) December 22, 2024

Democrats' new savior, we are told, is an androgynous "bro" who looks less masculine than Ellen Page, and who styles himself the liberal Ben Shapiro. 

The problem with the video is the problem with the headline was the problem with Tim Walz is the problem everywhere: they do not have the conceptual language to see men as legitimate, so we get all these “why are you defective women?” speeches.https://t.co/soQgFgJNba

— The End Times (@TheAgeofShoddy) December 22, 2024

If you think about it, the focus on cultivating a messenger instead of an appealing message is peak Democrat. They have infinite faith in promoting authority, experts, and celebrities, and once they establish a network of messengers, they believe they can sell any message they choose. That is why, if you follow the messaging from Democrats, it changes on a dime, has no logical consistency, but is spoken with great authority out of the mouths of experts and influencers who have been cultivated over time. 

Gen Z men have reported feeling economically dissatisfied and socially left behind, frustrations that President-elect Trump sought to channel with the help of an online “manosphere” of podcasters and influencers. In the aftermath of an election in which many Democrats believe they were outflanked online, some are scrambling to find bro whisperers of their own.

They are eyeing people like Mr. Withers, who attended a holiday reception at the White House on Tuesday. (“Off to meet mr joe,” he wrote on his Instagram story beforehand.)

He is part of an ecosystem of left-leaning influencers including Hasan Piker, the 33-year-old progressive commentator who streams for hours a day on Twitch. An even younger group of men including Harry Sisson, Mr. Withers and a friend known online simply as Parker each have more than a million followers on TikTok, where they brawl with supporters of Mr. Trump during combative, unpredictable livestreams that Mr. Withers compared to U.F.C. matches.

Apparently there is a vast swathe of the country who are lazy enough to accept this model of politics and communication. Anthony Fauci can one day say that masks are useless, and the next mandate that everybody wears them, and about 30% of the country will fight to the death defending him as if he is a god. Hillary Clinton can spend years claiming that the 2016 election was stolen and every Democrat can repeat that, but in 2021 "election denial" is considered treason. 

But for the voters Democrats are looking for--the swing voters--the sour taste of 2020-2024 has left them without an appetite for authority or celebrity, as the 2024 election demonstrated. Finding the right "bro" won't help. 

https://t.co/AiepeCx1TG

— Dean Withers (@itsdeaann) December 19, 2024

And even if it could, it wouldn't be the most annoying androgynous kid on the planet. 

Democrats don't get why Joe Rogan is such a powerful force in podcasting, or for that matter why many of the more popular podcasts have risen to the top. Rogan is not a conservative political influencer; he is an interesting guy who talks with interesting people on interesting topics, and politics is just one of the things he talks about. 

He doesn't lecture people or tell anybody what to think. He doesn't do monologues that promote talking points. Instead, he gets people to think. 

White Dudes for Harris are EXACTLY who you imagine them to be!

And they feature this onstage! 😂 pic.twitter.com/TUr9pE781F

— Joey Mannarino (@JoeyMannarinoUS) October 19, 2024

Young men have left the Democratic Party because the Democrats have made clear that they don't like men. If you are androgynous, down with killing babies, and pray to the work gods, you may be allowed to kiss the feet of those at the top of the intersectional ladder. 

White Dudes For Harris is SEETHING tonight 🧂 pic.twitter.com/h1Kbav1fme

— Chief Trumpster (@ChiefTrumpster) November 6, 2024

Watch Harry Sisson, the previous "bro" whose job it was to save Democrats with young men, apologized to women for failing them when Kamala Harris lost. This is the role men have in the Democratic Party. 

White dude for Harris. 🏳️‍⚧️ pic.twitter.com/fE16S28JIp

— Biology Rules Ok (@OkayBiology) October 30, 2024

That's why younger men have fled the Democratic Party: they aren't welcome there unless they burn their man card. 

The Democratic Party is hostile to anybody who isn't elevated by the DEI hierarchy, so Democrats shouldn't surprised that people who don't fit into that category are fleeing. Finding yet another "influencer" to sell what nobody wants to buy isn't going to solve their problem. 

But we can hope that they keep thinking it will.