A couple of weeks ago I wrote a piece about a Canadian company jumping into the Medical Assistance in Dying debate. It produced a commercial and short film that was notable for being incredibly creepy and totally off-brand. Why is a clothing company jumping into the business of promoting suicide?

Now in the Real America™, where we wrongly view Canada as an honorary 51st state, J & B Whiskey has jumped into a different controversial social debate. Being totally on brand for 21st century America, they are coming out in favor of transing kids.

It is a heartwarming little film of 3 minutes, complete with disgustingly sappy music, warm lighting, and heartwarming family values. The “story” centers around a grandfather learning to apply makeup upon himself so that he can give his grandson the present of a makeover for Christmas.

He is of course all about embracing his grandson’s new identity, turning him into a girl before our eyes.  Grandpa is helping him come out to his family. How nice.

Not nice. Horrible.

I found this while reading a piece on PJ Media, and I want to give credit to Lincoln Brown who wrote a great piece on it.

I cannot express how inappropriate this “commercial” is. First of all, it is totally creepy to have an older man turning his grandson into a “pretty” girl. The implications are disturbing on multiple levels, and while I am certain that J & B doesn’t want you to think of the sexual abuse in this context, it is impossible not to be reminded that adults often groom family members for their own sexual pleasure.

Incredibly stupid and insensitive, whiskey makers! Alcohol, old men, makeup, and younger boys don’t go together well, even if your intentions are good.

Secondly, major corporations that own a significant fraction of the world’s whisky production have no place jumping into the gender wars. If you drink alcohol, you have drunk one of the 200 brands of beverages that the parent corporation Diageo makes. Why are they forcing their customers to participate in the promotion of a social agenda?

They are an international corporation that has decided to go 100% woke. They have an entire section of their website dedicated to their plans–complete with UN partnership–to remake society along woke lines.

It’s like they are a subsidiary of the World Economic Forum. Perhaps they are, since they are signed up to all the ESG BS.

Nothing like a bit of drag queen fun while getting smashed, says the booze company.

Responsibly, of course. Don’t drink and drive. But if you are careful, take and Uber, and wear a condom you can have a really good time swilling some J&B and going into the back with your “diverse” playmate.

It’s hard to see how anybody can escape this crap. We are far past the point where anybody is asking us to be tolerant and nice to people whose choices differ with our own. That just seems like civility to me. Being a jerk to somebody with different sexual preferences or lifestyle choices is not OK, because it is not OK to be a jerk.

But the Left is shoving everything in our faces. We are forced to recoil in horror as “bigot” is screamed at us for not embracing every conceivable perversion as it comes out of the closet.

Grandpa should not be prettying up his grandson. That should not be normalized. It is not cute, or wonderful, or a great Christmas present. It is an old man grooming his grandchild. It is wrong.

Any old pervert could talk about this being innocent. They always do. But swilling whiskey and applying makeup to a male relative is just not OK. It’s not Grandpa’s job to do this, even if well-intentioned.

I am sick and tired of these companies jumping onto the woke bandwagon, and unlike the ill-advised Simons ad campaign, this is not from some family-owned business. It is an international conglomerate that allies the UN to promote wokeness.

Make it stop!