Saira Rao and Regina Jackson are getting their day in the sun. Authors of Deconstructing Karen and proprietors of Race to Dinner, Rao and Jackson have released a book that is being celebrated by all the “Right People.” They even star in their own movie about anti-racism training.

I wrote about these race dominatrixes last month on the occasion of their movie’s release. Their grift is getting guilt-ridden White women to pay them huge sums of money to insult them. These women feed their torturers gourmet dinners while getting lectured on how irredeemable they are.

It really is a great grift. Getting rich off of wealthy people who feel the need to virtue signal.

Well Rao and Jackson were given prime real estate by Time Magazine to further their genius money-making enterprise, and this time their bit is perfection itself.

Column: White women must do more to confront racism https://t.co/IgxCMAZ74g

— TIME (@TIME) December 3, 2022

Their charge against White women? They are racist because they are too good at doing things. Really, if they want to be true anti-racists they have to learn how to suck at being women and to wallow in being imperfect.

In 2019, we decided to host anti-racism events in white women’s dining rooms for one specific reason: To turn the age-old adage, “it’s rude to talk about politics at the dinner table” on its head.

This is what we’ve learned—if you don’t talk about racism, you can’t dismantle it. But it isn’t just over the dinner table that this “niceness” rules.

In the aftermath of George Floyd’s murder in 2020, you were eager, frenzied even, to do this work. A mere two years later, not only is that excitement for anti-racism work gone, the pendulum has swung in the other direction, into a verifiable whitelash against anti-racism work.

If white womanhood is a house, your need to be perfect is the foundation.

It is this need for perfection that makes it impossible to engage in antiracism work.

Being perfect is the key to your happiness, to your success, to your very existence.

Perfect hair. Perfect clothes. Perfect grades. Perfect nails. Perfect weddings. Perfect bodies. Perfect adoring and supportive wife and mother. Perfect employee and colleague.

White skin. The foundational principle of perfection in a white supremacist society like ours is rooted in whiteness. Without it, your A’s will never be straight enough, your MVP trophies not shiny enough, your flowery dresses a bit wilted. Of course, white skin alone doesn’t render you perfect, but without it, you have no chance. White skin is a necessary (yet still insufficient) ingredient of perfection. The con, of course, is there is no actual recipe for perfection, as there is no such thing as perfection.

You have to give them credit: they actually refer to a “con;” only it is the con artists turning the tables on their victims. This must be a key to their own success as con artists. They have found their mark: privileged women who feel guilty about being wealthy and unworthy of their unearned wealth. They exploit this weakness, in the inverse of the Gwyneth Paltrow grift of helping these women revel in their unearned wealth.

Two sides of the same coin, really.

What is interesting about this new line of attack from Rao and Jackson is their implicit argument that minority women actually kinda suck at things. That is an odd take for which there is no evidence, and rather racist against blacks and other non-white races. If perfectionism is racist, that implies that people of other races cannot aspire to perfection themselves.

Now I might agree that perfectionists can be annoying as hell. I am pretty much the opposite, engaging in “satisficing” all the time. Good enough is good enough.

But perfectionists actually can be pretty useful. Ask anybody with an iPhone or a top-of-the-line product from any brand. Perfection is pretty cool, even if it is only aspired to. There is certainly nothing racist about it.

We call it the “Three Point Plan for Perfectionism.” It goes like this:

• You’ve been taught generation after generation that talking about politics over a meal is rude.
• Being rude is the enemy of perfection.
• Being perfect is your number one life goal, so you will not talk about racism.

White women regularly mention having been “burned” on social media for saying the “wrong thing.” You have been publicly humiliated, often at the hands of a fellow white woman, who is angling to show you how much more perfect she is at antiracism work. Yes, you even compete in the antiracism space.

Getting called out makes you want to stop the work, to stop engaging. If you aren’t already perfect at it, then you don’t want to have anything to do with it. Yet if you stop the work, you can’t make progress. Then there are those situations in which the critique of you is coming from a woman of color. This will hit you in a deeply uncomfortable place. After all, you are not used to having us challenge you—and on a topic we absolutely know more about: being on the receiving end of racism.

Imagine, if you will, being so concerned with virtue signaling that you pay these harridans to insult you. And then to insult you for trying to follow their advice too well. Their entire grift is based upon you coming back for more punishment. To get insulted again.

Obviously there is nothing shocking about two women building a business around this model, and in a way I admire their ingenuity for discovering a market need for emotional masochism. It is a grift, of course, and you can imagine the two laughing uproariously at their marks.

Yet it bears notice because of what it reveals about the virtue signaling economy. The clients who subject themselves to this kind of abuse have significant cultural power. They are the voters who often put Democrats over the top in elections, who influence entertainment fed to our kids, and who have enabled the assault on our children in the schools and in the doctor’s offices.

Rao and Jackson may not matter that much–if they didn’t do this, somebody would. But their client base matters a lot, because they have significant cultural power. They help make those of us who refuse to participate in this sort of self-abasement culturally unacceptable.

I used to believe that when the race-mongers reached this point–outright asserting that being White is an original sin–the upper-middle class would rebel against the idea. After all, most of us admit that we are not perfect, but see aspiring to be as a pretty good quality. Encouraging people to be rude and slovenly would be a bridge too far, I assumed.

Apparently not, though. Winning the virtue wars turns out to be even more compelling than being happy with yourself.

Weird. And very disturbing.